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Hannibal Thai
​Message framing and pro-environmental behaviors  

​PhD Candidate (Social Psychology), BA (Hons, Psychology), The University of Queensland.

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Hannibal Thai
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How can message framing help promote pro-environmental behaviors?
 
In the effort to combat climate change, drastic behavior change is necessary. Certain behaviours, like meat eating, are deeply ingrained, but not well understood. In order to effectively communicate and modify behaviours, more research needs to be conducted in this area. I’m interested in the how pro-environmental messages are received by different groups in society, and how such messages can be re-framed to maximize attitude and behaviour change.   
 
About Hannibal Thai:  
 
I was born in Vietnam and moved to Australia to do my undergraduate degree in Psychology.  After doing my Honors in space identity, I stayed on with the Social Identity Group Network and worked as a research technician for Jolanda Jetten. After a few years of torturing unsuspecting first-years with cold water buckets, wall squats and hot chili, I decided to pursue my PhD.   
 
 
Get in touch
Hannibal is always happy to speak about his research. Potential speaking topics include:
  • Barriers to reduction of meat consumption
  • How our social identities shape our environmental behaviours.
  
 Articles written by Hannibal for the Social Change Blog:
  • Too fast but not too fair: Uber's gender earnings discrepancy
  • Like the Sea Level, We Rise: The strategies of climate change civil resistance
  • Much meat, much malady
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If you’re interested in having Hannibal speak at an event or collaborating on research, please get in touch. 



Location

Social Change Lab
School of Psychology
McElwain Building
​The University of Queensland
St Lucia, QLD 4072
Australia

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