We are a diverse group of social psychology researchers who share an intense curiosity about social life and want to make the world a more peaceful, inclusive, generous, and sustainable place.
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Identities in ActionTo understand collective action strategies and consequences, we research allyship, identity change, religious collective action, peace & conflict.
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Doing GoodWith a view to increasing positive action in the world, we study charitable giving, environmental behaviour, and effective communication.
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Prof. Winnifred LouisPrincipal Researcher in the Social Change Lab, Winnifred’s research asks how group identities and norms influence people’s social attitudes and behaviour.
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Currently thinking about...
Helping you change the world: resources for change agents
All you activists, policy-makers, fundraisers, environmentalists, social change agents, and general do-gooders: check out these resources to help you turn our research into your practice.
Spreading the love: resources for students and researchers
Free advice, macros, and statistics resources for students and researchers around the world.
Getting the word out: recent publications
We’re working hard to spread the word about how social change happens, what works, and what gets in the way. Visit our Research page for selection of the latest research published by current or former researchers in the Social Change Lab.
Join us
Interested in working with us? Got an idea for a research partnership? Want to do your PhD in the lab? Contact us now!
