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To understand collective action strategies and consequences, we research allyship, identity change, religious collective action, peace & conflict.
With a view to increasing positive action in the world, we study charitable giving, environmental behaviour, and effective communication.
Principal Researcher in the Social Change Lab, Winnifred’s research asks how group identities and norms influence people’s social attitudes and behaviour.
All you activists, policy-makers, fundraisers, environmentalists, social change agents, and general do-gooders: check out these resources to help you turn our research into your practice.
Free advice, macros, and statistics resources for students and researchers around the world.
We’re working hard to spread the word about how social change happens, what works, and what gets in the way. Here is a selection of the latest research published by current or former researchers in the Social Change Lab.
Interested in working with us? Got an idea for a research partnership? Want to do your PhD in the lab? Contact us now!