This website uses marketing and tracking technologies. Opting out of this will opt you out of all cookies, except for those needed to run the website. Note that some products may not work as well without tracking cookies.

Opt Out of Cookies

Identities in Action

To understand collective action strategies and consequences, we research allyship, identity change, religious collective action, peace & conflict.

Doing Good

With a view to increasing positive action in the world, we study charitable giving, environmental behaviour, and effective communication.

Dr. Winnifred Louis

Principal Researcher in the Social Change Lab, Winnifred’s research asks how group identities and norms influence people’s social attitudes and behaviour.

Currently thinking about...

Helping you change the world: resources for change agents

All you activists, policy-makers, fundraisers, environmentalists, social change agents, and general do-gooders: check out these resources to help you turn our research into your practice.

Spreading the love: resources for students and researchers

Free advice, macros, and statistics resources for students and researchers around the world.

Getting the word out: recent publications

We’re working hard to spread the word about how social change happens, what works, and what gets in the way. Here is a selection of the latest research published by current or former researchers in the Social Change Lab. 

Join us

Interested in working with us? Got an idea for a research partnership? Want to do your PhD in the lab? Contact us now!