We are a diverse group of social psychology researchers who share an intense curiosity about social life and want to make the world a more peaceful, inclusive, generous, and sustainable place.
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Identities in ActionTo understand collective action strategies and consequences, we research allyship, identity change, religious collective action, peace & conflict.
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Doing GoodWith a view to increasing positive action in the world, we study charitable giving, environmental behaviour, and effective communication.
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Prof. Winnifred LouisPrincipal Researcher in the Social Change Lab, Winnifred’s research asks how group identities and norms influence people’s social attitudes and behaviour.
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Currently thinking about...
Helping you change the world: resources for change agents
All you activists, policy-makers, fundraisers, environmentalists, social change agents, and general do-gooders: check out these resources to help you turn our research into your practice.
Spreading the love: resources for students and researchers
Free advice, macros, and statistics resources for students and researchers around the world.
Getting the word out: recent publications
We’re working hard to spread the word about how social change happens, what works, and what gets in the way. Here is a selection of the latest research published by current or former researchers in the Social Change Lab.
Join us
Interested in working with us? Got an idea for a research partnership? Want to do your PhD in the lab? Contact us now!
