Why do people do things that harm others?
Socially harmful behaviours, like discrimination and hate speech, are still common in modern society. But where do these behaviours come from?
According to self-determination theory, pro-social behaviours (like tolerance and fairness) come from within, because we have a personal desire to engage in them. In contrast, harmful acts are normally motivated by an external source, such as social pressure to conform.
For example, school bullying may be encouraged by those classmates that intimidate other students. In order to avoid being bullied, and also to become close to the popular children in school, some kids may also start bullying others.
To summarise, helping other people gives us real pleasure and enjoyment, while harming others only brings recognition from others and helps achieve our goals.
Even though discrimination is not truly motivated by our own values and beliefs, from this perspective, is it possible that harmful behaviour can become a part of our identity and represent who we really are?
Discrimination can be a consequence of social norms
One cause of discrimination are the social norms associated with the groups we belong to.
In an attempt to fit into society, we follow the norms of our own groups. These norms, however, are not always oriented to benefitting the interests of people in other groups.
For example, an organisation with racist norms that dictate choosing job candidates that belong to the Caucasian ethnic group rather than choosing based on qualifications, will motivate the recruiter to follow these norms and to discriminate against certain ethnic groups.
We may follow discriminatory norms in order to feel we fit in with our group, or that doing so promotes our group’s values or goals.
When a behaviour is considered normal in groups we belong to, but is actually inconsistent with what we personally believe in, this creates a sense of conflict within our identity.
Compartmentalisation helps us deal with inner conflict
This feeling of contradiction between our values and our situation reflects an underlying resistance to engage in harmful actions.
For example, a recruiter who personally believes that job candidates should be hired based on their merit will feel an internal conflict when following the firm’s discriminatory norm.
In response to inner conflict, we tend to separate the harmful (e.g., discriminatory) behaviour from other life situations and contexts. This is called compartmentalisation.
Going back to the example where Caucasian candidates are preferred when hiring, this would mean that the conflicted recruiter would restrict ethnic discrimination behaviour only to work situations and would not generalise it to other life contexts.
By using this compartmentalisation strategy, the harmful social behaviour is restricted to a particular life context and does not become representative of the entire person. From the self-determination perspective, compartmentalisation also protects one’s identity from negative evaluation.
People do not enjoy discriminating against others
Many people want to believe that human nature is inherently good, and that no one would willingly harm others and feel good about themselves. The results of our studies confirm that people who discriminate do not necessarily enjoy their actions harming others. Rather, they are more likely to feel an internal conflict when discriminating.
On this positive note, we conclude that harmful behaviors are somewhat more difficult to accept as a part of who we are. Although specific life situations may sometimes dictate discriminatory actions, they generally bring less pleasure and enjoyment. Instead, causing harm to others evokes feelings of internal conflict and dissociation, which the majority of us will try to minimise.
- Guest post by Ksenia Sukhanova and Catherine Amiot, Université du Québec à Montréal
Read full article:
Amiot, C. E., Louis, W. R., Bourdeau, S., & Maalouf, O. (2017). Can harmful intergroup behaviors truly represent the self?: The impact of harmful and prosocial normative behaviors on intra-individual conflict and compartmentalization. Self and Identity, 1-29.
From Indonesia to Australia, many modern States face demands by majority religious groups to have their beliefs institutionally prioritised.
For example, in their submission to the Australian Human Rights Commission, the Melbourne Gospel Assembly stated that the Australian government is obligated to respect the Christian religion as its first and foremost responsibility.
Similar calls have been made by Islamist groups in Muslim majority countries. The poll investigating whether the Sharia (Islamic social order) should be made the official law in Muslim majority countries revealed a widespread support, with 99% in Afghanistan, 83% in Morocco, and 71% in Nigeria.
Followers of a religion may identify with their religious group. Likewise, citizens of a country may identify with their national group.
In many countries, religion plays its role in providing values that delineate nationalism. However, there are also religious movements that utterly reject nationalism and struggle instead for a religion-based state.
So what makes religious and national identities support one other? And what makes them destroy each other? My research points to 3 key factors.
Historical context shapes ideas about the relationship between religion and nation
A state must emerge from the collaboration of many groups who work together.
Indonesian history, for instance, has been constructed by many groups representing various tribes, political ideologies, and religions. Islam, as the religion of the majority in Indonesia, has strongly influenced the establishment of the Republic.
As a result, most Indonesian Muslims today believe that their Islamic faith and Indonesian nationalism are two sides of the same coin, even though Islamic social order does not formally rule the country. This belief stems from the historical consensus that established divine values as the primary foundation of the Indonesian state. Further, most Muslims perceive that the Indonesian state is the outcome of the early Muslims' struggle.
Such historical beliefs strengthen the connection between religious and national identities, meaning an individual’s self-image may be developed based on both religion and nation. This pattern might be found in many countries where religious values supported the struggle to establish the state.
Not all countries, however, show this reciprocal relationship between religious belief and national identity.
A study conducted across thirty European countries showed that nationalism influences religious values only where there is a high concentration of religion. Further, nationalist ideology only affects religious beliefs where a dominant religion exists.
What factors support religious movements to reject their nationality and demand a radical change of the existing state?
Religious fundamentalism may lead to national dis-identification
Religious fundamentalism has been proposed as a factor influencing the relationship between religious and national identities.
Religious identification and religious fundamentalism are not the same.
We define fundamentalism here as one set of cognitive schemas that filters the selection of information to provide a framework for interpretation. This set of schemas promotes beliefs that religious rules allow only one interpretation and must be prioritized over secular laws. It can also lead to bigotry and hostility toward outgroups.
Religious beliefs have been demonstrated to promote national dis-identification among people high in religious identity. People who are high in fundamentalist beliefs about their religion (i.e., belief that God has given humanity a complete, unfailing guide, which must be totally followed) may identify more with their religion but less with their nation. Such people conceive religious norms as God’s rules, while national rules are seen as political outcomes representing particular interests.
Perceived discrimination can promote dis-identification
Some European countries are facing difficulties in integrating the religious and national identities of their immigrants within their national identity.
Low political participation in a general election can be an indicator of dis-identification with the nation. Many efforts have been exerted to improve civic engagement among immigrants, for example through the mobilisation of mosques.
However, societal factors such as perceived discrimination and injustice also play a role in national dis-identification.
Group based discrimination and injustice can be a catalyst for heightening tensions, provoking anger and disappointment. Even when discrimination is not sanctioned by the state and is only promoted by a small group of political actors, the negative feelings can be attributed to the imagined concept of the nation. On a certain scale, group-based anger can be expressed in reluctance to provide political participation.
In this way, immigrants who are highly identified with their religion, and who perceive discrimination based on religion, may become dis-identified with the nation. In contrast, feelings of freedom and inclusion can create a positive association between religiosity and nationalism.
To summarise, the relationship between religious and national identities is complex. Historical contexts may fuse national and religious identities, while fundamentalist beliefs or societal tensions and group discrimination may cause them to diverge.
Exploring the difference between religion as a bridge and religion as a wall is part of the focus in my PhD.
- Susilo Wibisono
Around the world, people are marching.
They’re marching to overthrow dictators. Some are defending religious viewpoints, or drawing attention to climate change. Others want less immigration, or better working conditions.
Does all this activity really achieve anything? One of the factors that affects movement success is the way that confrontational and moderate groups define themselves and relate to each other, within a broader movement.
When movements define “us” and “them” it affects who wants to join
A movement that garners support from policy makers and the public is in a better position to achieve success.
Movements can grow their supporter base if they pay careful attention to how they position themselves. Framing a movement as aligned with (or opposed to) the broader community’s values and interests has real consequences.
In the short term groups that grow the fastest are often more confrontational. That is to say, they may oppose traditional values or approaches.
We define confrontational groups here as aiming to eliminate a particular behaviour that still has strong support, or to defeat an enemy respected by many. We contrast this with moderate movements, aimed at winning over opponents through persuasion. In both cases, we are referring to non-violent groups aiming for system change – but they don’t always work well together.
A confrontational group grows quickly towards the extremes
Confrontational groups often appeal to people with strong pre-existing views.
A clearly identified problem. A policy strongly condemned. A clearly defined line of attack. These tactics are more likely to appeal to people with strong views. To them, the moderate group may seem waffly or uncommitted.
Clarity of focus often leads to swift success for confrontational groups, because committed activists’ time, energy, and moneys flow to the groups that best express their strong views and values. So they grow quickly.
A confrontational group draws attention to a cause. For many simple problems, this may be enough to achieve social change. But an impasse can be reached when the group needs to reach out to the centre or to opponents to create enough momentum for a breakthrough.
A confrontational group can’t easily compromise
The past strong attacks and views of the confrontational group may have made it unattractive to the unaligned or centre voters, and lead to alienation of their political opponents.
When mistrust and negative views take hold, it is extremely difficult to progress an agenda. Persuasive communication to win over swing voters or opponents may be viewed with scepticism. Genuine attempts to reach out may be seen as insincere or offensive.
Confrontational movements may also be reluctant to entertain the idea of trade-offs with their enemies, because they are defined by their strong, pure rejection of those enemies.
If a conciliatory leader does emerge in a confrontational movement, it may be hard for him or her to gain traction. A conciliatory leader of a confrontational movement sometimes can’t persuade their own group easily to compromise, and they can’t persuade the other group to deal with them either, because of the past history of conflict.
Moderate groups grow slowly toward the centre
With more genuine mutual respect, and less past baggage to carry, the moderates may be both more attractive to uncommitted or centrist members of the public. They are also more able to build trust with political opponents of the cause.
Successful moderates build trust with opponents in part by condemning, tempering, or reining in the savage attacks of more confrontational groups. They also highlight shared values between themselves and their political opponents. These steps create the impression among members of political opponents that moderates are people that can be dealt with.
At the same time, successful moderates have to maintain a clear agenda to make progress towards a stated cause – they have to achieve measurable, clear outcomes. Unless there is both clarity of purpose and progress towards the movement’s ends, moderates may be seen as giving away too much in attempting to obtain leverage.
Confrontational groups should attack the other extreme, not the centre
As moderates achieve frustratingly minute, incremental changes, it is common for moderate groups to attract derision and hostility from confrontational groups for the same cause.
This negativity misunderstands the potential for positive synergies between the two types of groups.
If the confrontational group attacks the moderates, the partisan divide between the sides widens. It is common for stalemates to persist.
Political opponents who are more hostile and polarised can surge to power, dragging the centre away from the movement’s desired change.
The confrontational movement should instead focus its criticism on the other extreme, targeting the most reactionary and hostile members of their political opponents.
By seeking to undermine the most hostile opponents and alienate them from the middle ground, the confrontational movement is well placed to increase the momentum for change.
- Winnifred R. Louis
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This blog builds on some ideas from a chapter that I wrote with some students (Louis, Chapman, Chonu, and Achia, 2017), covering the key themes from a keynote that I gave in Cebu, at the Asian Association of Social Psychology.
Richard Lalonde recently discussed the dangers of focusing on the differences between groups. He says,
“The end result is that we are constantly exposed to information through the lens of social groups, and more often than not, in terms of “us and them.”
Social Identity Theory states that we define ourselves in terms of the different groups that we belong to, for example our nationality, our profession, or our generation. Unfortunately, however, studies exploring Social Identity Theory have shown that we are less accepting of information when it comes from groups of people that we consider to be different to ourselves.
We are less likely to trust information that comes from “them” rather than one of “us”.
This can become a problem when an authority group, like scientists, try to provide information about an important topic, like climate change, to a community group and the community members do not identify with the “scientists”.
Moving from “us” and “them” to “we”
Thankfully, there is way to overcome this bias.
The common in-group identity model proposes that we can ask people to focus on the things that are the same between themselves and others, rather than the things that are different. We can do this by making them aware of a group identity that they share. For example, if “Queenslander” and “Victorian” represent distinct social groups, “Australian” would represent a shared identity.
Essentially, “us” and “them” becomes “we”, which leads to increased trust and more willingness to accept information from the group.
To show how this can work, I conducted a study in 2014 to test the acceptance of information provided by scientists. The information was telling community members from South East Queensland that it is safe to drink water made from recycled waste water. I was trying to see whether the information would be more acceptable when I highlighted that the scientists and the community members shared an identity (i.e., that they all resided in south east Queensland and were therefore all “South East Queenslanders”).
The results showed that it did make the information more effective for those people that identified strongly as “South East Queenslanders”. That is, by making people aware of a shared identity, they were more accepting of the information and were more supportive of the idea of starting a recycled water scheme in south east Queensland.
Create a sense of “we” when communicating information
The take home message? Next time you need to share information with someone, find a social identity that you have in common and make that shared identity obvious in your communications!
By creating more “we” situations, we can help overcome some of the biases to the acceptance of important information.
- Tracy Schultz
Climate change is real, so why the controversy and debate? Often the way science and ideas are communicated affects the response they motivate.
In this interview, I argue climate science communication should be informed by the psychology of persuasion and communication in conflict. I talk through concrete examples of effective and ineffective messaging and the key factors to consider. The ideas I present here are relevant for anyone working in science communication or social change.
Key points include:
Watch the full interview below:
I'd love to hear your feedback. Please leave a comment or a question below and I'll get back to you.
- Winnifred Louis
Humans are endlessly learning. How to walk, which brand of coffee is tastiest, the best way to calm an angry child – you name it, humans are learning it.
Some learning is informal, while some is institutionalised. The education system – from kindergarten to university – provides a formal learning environment that can shape life-long outcomes, including job opportunities, salary, health and well-being.
Given the importance of learning, we’d better we sure we’re doing it right.
What shapes learning outcomes?
Is it intelligence, effort, genes, or something else that makes a successful learner?
We know that people function better when they feel good about themselves and feel socially connected to others. That’s just common sense, right?
Humans flourish when they feel they belong and when they feel appreciated for who they are.
So, what does this have to do with learning? Well, let’s think for a moment about schools and universities and other learning institutions… classes, friends, crowds, teams, noise – education is always delivered in incredibly social contexts.
If a person’s ability to learn is affected by their sense of belonging and connection to others, are education systems unduly privileging those students who ‘naturally’ fit in?
Unfortunately, the statistics would answer ‘yes’ to that question.
Social class, race, sexuality, and gender are still significant predictors of academic outcomes. And recent international surveys of tens of thousands of high school children revealed that about one fifth of them report feeling that they do not fit in at school.
The irony of education is that when we think of academic achievement, we often make the assumption that it is all about individual intelligence. The question of fit or belonging, rarely enters the equation.
And every week…every semester…and every year, grades, percentages and GPAs, accumulate to create an indelible academic profile, which either opens doors, or quietly but firmly shuts them.
A sense of fit
So, what does it mean to fit in? And how do we help students who feel they don’t fit it?
Fitting in is feeling like to you share something with the people around you, feeling that your sense of who you are – your identity – is positively aligned with the group.
Feeling that being a student is an important part of who you are, and that you identify as a student, is therefore vital for successful learning. So how can we help people claim their student identity, and feel more able to fit within their educational setting?
In a recent book chapter, we investigated this very question. We asked over 300 university students to rate how independent, appreciated and connected to others they felt, and then we asked them about how much they identified as a student, and also how satisfied they were with their academic performance. The data was collected at different time points across the semester.
Results showed exactly what we suspected – when students felt that their life at university promoted a sense of positive autonomy, and feelings of competence and appreciation, both their level of identification as a student and their academic satisfaction was reported to be higher.
Learning, both formal and informal, shapes both who we are now and who we can be in the future. And yet we often assume that learning is an individual endeavour, and we rarely stop to think about learning from a social perspective.
In fact, learning is one of the most social activities that humans do!
Looking at learning in this new way not only allows us to understand why some students get left behind, but will also help us to come up with ways in which we can design educational programs to ensure real learning opportunities for all.
- Sarah Bentley
Read the full article:
Greenaway, K., Amiot, C.E., Louis, W. R., & Bentley, S.V. (2017). The role of psychological need satisfaction in promoting student identification. In K. I. Mavor, M. Platow, & B. Bizumic (Eds.), Self and Social Identity in Educational Contexts, pp. 176-192. Routledge : New York, USA.
In order to survive the potential chaos of our physical and social worlds, humans have developed a tremendous ability to find order in the chaos.
We do this by using the simple strategy of sorting information by looking for similarities and differences.
Whether it be the stars in the night sky above us, or the people who live around us, we are constantly grouping things animate or inanimate (a classic example of grouping).
We group others according to markers like species, age, apparent sex, skin colour, weight, facial features, and clothing. When we use these cues, we will perceive another as being similar or different.
Human enterprises such as the media and the social sciences also rely on sorting information according to similarity and difference. The end result is that we are constantly exposed to information through the lens of social groups, and more often than not, in terms of “us and them.”
The problem is that once things are categorised into social groups, there is a bias towards focusing on difference rather than similarity.
Media help propagate the cult of difference
The media, for example, tends to focus on how groups are different rather than similar to each other.
If we use recent media accounts to process information about Americans, we would think that are two basic types – Republicans and Democrats. They even have their own colours – red and blue.
Many media stories lead us to believe that there are huge differences between these two “types” of Americans, because they are focusing on their differences rather than their similarities.
Social scientists also search for differences, often neglecting larger similarities
And what about the social sciences? The science of psychology has developed to favour difference over similarity.
We set up studies to look for differences between experimental and control groups or between people from different existing social groups (e.g., Australian vs. Chinese). We are trained to conduct statistical analyses that involve testing for difference, but not for similarity.
Publications also tend to report studies that found “significant” differences between groups rather than studies that found no differences (i.e., the file drawer problem). The bigger the difference the better and so we often see visual representations of data that make differences appear larger than they are!
How can we focus on similarities?
Our paper concentrates on research and writing strategies that focus on similarities (without ignoring differences). Focusing on similarities is healthy for science and for the promotion of peaceful intergroup relations.
Following are a few research and writing strategies we highlight in our paper. We illustrate these strategies using some of our own cross-cultural data.
- Richard Lalonde
Read full article:
Lalonde, R.N., Cila, J., Lou, E. & Cribbie, R. A. (2015). Are we really that different from each other? The difficulties of focusing on similarities in cross-cultural research. Peace and Conflict: Journal of Peace Psychology, 21, 525-534.
“Allyship” has recently become a hot topic in the worlds of social justice agitation and movements for greater equality. Movements and campaigns like support for marriage equality and the Black Lives Matter movement, and men’s support for the Women’s March, have highlighted the role allies can play in social movements.
Who are allies?
Allies are people from privileged groups, working together with or on behalf of socially disadvantaged groups, to improve the status and conditions for the latter. Think of White people protesting side by side with Black Lives Matter protestors, men supporting women in demanding equal pay, and straight people joining marches for marriage equality in support of LGBTIQ groups.
Allyship is not a new phenomenon
Researchers have only started discussing allyship in recent years. Yet allies have been around for as long as social movements have. For instance, the suffrage movement in the United States was a movement that was supported by many influential men of the time. Similarly, White politicians were important allies of the African National Congress in South Africa’s anti-apartheid movement.
What influences people to act as allies?
Social research shows that people generally tend to favour their own groups and communities. We are rewarded for actions that favour our own groups—perhaps through acceptance, recognition for being a valuable group member, receiving favours when in need, etc. On the flip side, if we favour the interests of other groups or communities, we risk criticism, rejection, suspicion, and ostracism.
Given this context, how do advantaged group allies come to create and sustain support for disadvantaged groups outside of their own group? We identify 5 factors.
1. Normalising influences early in life
Allies tend to have had normalising influences while growing up, in the form of positive parental influence, contact with relatives or members of the community who probably belonged to these socially disadvantaged groups (like having a gay uncle, or a Black teacher), and exposure through popular culture and entertainment.
2. Feeling empathy for disadvantaged people
Allies report feeling empathy towards people they knew who may have identified as gay/lesbian/bisexual/trans, or been a racial minority, and saw them struggling with their identity. Studies show this can happen because of greater abilities for perspective-taking. This empathy also comes from the ability to relate the experiences of people from disadvantaged groups, to their own experiences of distress from being slighted, excluded or discriminated against in some way.
3. Feeling angry about unjust systems
Allies report feeling anger or a feeling of resistance towards people or systems found to be oppressing or bullying the people they know. Research suggests that when new experiences and information challenge their internalised worldview, allies start to experience resistance and rejection of those systems.
4. Having had opportunities to help
Allies tend to have had opportunities to reflect and help. Some have had the chance to directly help disadvantaged groups. Others encountered information that lead to self-reflection on topics of systemic oppression. Perhaps such opportunities for activism arose during high school or university life. Early experience tends to be an important primer to later engagement in allyship.
5. Supporting progressive values
Allies tend to have liberal or progressive values and a pluralistic orientation. They are lower on sexual prejudice, and religiosity. Allies typically have a broad orientation towards egalitarianism and fairness, even if they have not had contact with people different from themselves. This orientation is strengthened through exposure to diverse people, new information, and opportunities to help. With time, they are able to integrate or become comfortable with accepting multiple views of the world, and apply that to their understanding of complex concepts of privilege, oppression, and the existence of multiple social identities and realities.
Do you recognise any of these characteristics and themes in your own journey as an ally? Feel free to comment and tell us more. Understanding the nature of allyship is at the heart of my ongoing PhD research.
Humans are social beings. We all belong to social groups - for example family, friends, colleagues, church choir, or even political parties.
When we commit to a group, we act in accordance to the group’s standards for behaviours, and add the group’s identity to our sense of self.
Some groups are more important to us than others, providing meaningful identities and even personal life goals. Religious or faith groups often work like that. Research has found links between religious beliefs and our attitudes towards life or even how we vote for political leaders and choose to support national policies. In general, being part of a religious group or faith is linked to higher well-being.
Life changes can make group memberships toxic
Yet sometimes group memberships can become toxic or undesirable for a person. Faith groups are no exception. For example, one participant in our study was rejected by their local church and congregation after they married their same-sex partner.
More broadly, life events such as migration or marriage, or societal events such as natural disasters or political revolutions, can introduce new environments and motivate changes to attitudes, beliefs and identities. Such changes may mean that our groups no longer ‘fit’ us.
Leaving toxic groups may preserve well-being
We conducted research with Americans who have had different experiences with religions. We asked people aged over 30 about their faith at age 20 and today, and compared people who have left their faith and become non-religious (n = 36) with those who maintained the same faith (n = 96).
Among other things, we were interested in to what extent being rejected by the faith group would affect their well-being today.
Our results show that being rejected at age 20 by people in their faith group was associated with lower well-being in the present (more than 10 years later) for people who continued with their faith. However, for those who left a faith group, the rejection did not do ongoing harm.
Such results affirm one reason why our social identities can be changed or lost. Previous research on identity loss has mostly focused on its harmful effects, such as increased depression and mortality. Here, however, we show that identity loss can sometimes be a buffer to protect our well-being from threats in a toxic group.
When groups become toxic, leaving the group can protect psychological well-being.
On a psychological level, the findings show how losing group membership can be beneficial in certain circumstances, where the benefits of abandoning a particular group membership outweigh the benefits of maintaining it. However, changes in faith have broad and far-reaching consequences. Understanding changes in religious and political affiliation is the topic of my PhD research.
- Gi Chonu
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Chonu, G. K., Louis, W. R., Haslam, S. A., (2017). When groups reject us: Testing buffering effects of identity change and multiple group memberships. Manuscript in preparation.
Eat your five serves of fruit and vegetables! Get your 30 minutes of exercise! Drink responsibly!
There’s no shortage of messages telling us how to be healthy. But do we action them?
Health habits solidify during young adulthood and have knock-on effects for later life. University students may be particularly vulnerable to forming bad habits. Young people are responsible for their diets for the first time, but also under time pressure and economic strain. University students also experience other pressures, such as peer pressure to drink excessively or to engage in other risky behaviours.
So are young people building healthy habits at University?
Unfortunately, this does not appear to be the case. Students’ engagement in health behaviours actually declines over the course of their studies. The link between students and excessive drinking is also well-known.
If students are so smart, why do they do so many dumb (unhealthy) things?
When students identify with the student group, they may act in line with the norms of that group. Because student norms tend to favour unhealthy behaviours, students end up engaging in unhealthy behaviours.
In a recent book chapter, we distilled key lessons from social psychology and discussed how these insights could be used to change behaviour.
People engage in behaviours seen to be central or defining of their group
Health behaviours are not simply personal choices but rather reflect habits that are part and parcel of belonging to particular groups. These behaviours can have negative or positive consequences depending on which behaviours have become tied up with group membership. As an example, consider how the central role in the national psyche of the full English breakfast or the meat-laden Australian BBQ determines day-to-day food choices and compare this to the classic Mediterranean diet or the abundance of fresh fish and vegetables in Japan.
Students often describe behaviours with negative implications for health – such as excess alcohol consumption – as ‘normal’ within the university context. Many have expectations about these norms even before they step foot on campus. So, when students are thinking about themselves as a student, being healthy is not at the forefront of their minds – in fact, the opposite is clearly the case.
Efforts to change student behaviour that make student identity salient may backfire because student identity does not promote health behaviour.
Those who want to change student behaviour need to encourage students to see themselves in terms of another identity for which healthy behaviour is expected – such as athletic identities – or make health behaviour more central to what it means to be a student.
Changing group norms is no easy task
If unhealthy behaviours are seen as central to what it means to be a group member – such as students and drinking – group members may be very resistant to attempts to change their behaviour, even if such change would improve their health.
Norms themselves are quite complex. They have both a descriptive element (what is commonly done) and a prescriptive element (what should be done). And these two elements don’t always align. For example, students might approve of more responsible drinking but still go out and binge drink anyway!
When these descriptive and prescriptive elements are in conflict, people tend to go along with what their group actually does, rather than what their group thinks should be done. So, if people try to change one element without paying attention to the other, these efforts may be ineffective or even counterproductive.
If you want to encourage health behaviours, you need to communicate that the group both approves of healthy behaviour and actually engages in that behaviour.
Change agents should try to frame identities and norms in ways that communicate that being a student means being healthy. And work with students on health messages to ensure that these are credible and acceptable.
We believe that bringing a stronger understanding of how social factors shape students’ choices about their health allows us to unlock the full potential of groups so that these become a positive – rather than a negative – force for students’ health behaviours. Stay tuned for more updates on our progress!
- Joanne Smith (Guest blogger and Social Change Lab collaborator)
Read the full article:
Smith, J. R., Louis, W. R., & Tarrant, M. (2017). University students’ social identity and health behaviours. In K. Mavor, M. J. Platow, & B. Bizumic (Eds.), Self and social identity in educational contexts (pp. 159-174). London: Routledge.
For most people, the word “radical” is synonymous with the use of violence in social action. This is, however, not always true.
Radical groups are defined by radical ideas rather than radical methods.
The word “radical” itself is an adjective that means going to the origin and fundamental, especially in regards to change from accepted or traditional forms. Nowhere in the various definitions of “radical” is violence mentioned.
Radical doesn’t only refer to the chosen form of action, but also to the driving idea or aspiration. Radical groups’ expect to change not only social norms or governmental policies, but also the very fundamentals of society. For instance, how best to fight social injustices? Such groups may focus on changing the constitution itself rather than individual government policies.
Who are the radicals? 5 types of radical group defined by motivation
Bertjan Doosje and his colleagues categorise radical groups into five different types based on their main concerns. These are:
The diversity of radical groups both in terms of their focus and in terms of their methods needs to be acknowledged so that we can avoid over-simplification in how we understand them and how we respond.
Radical religious groups in Indonesia seek to change the entire social structure
Indonesia is governed by common law. Nonetheless, polls suggest that the majority of Indonesians would support the implementation of Islamic law. In this context, many of the country’s radical groups are driven by religious motivation – without necessarily supporting violence, they seek to fundamentally alter the state.
In the course of my research, I recently talked with the regional spokesman of one Indonesian religious movement that aims to revive the Islamic State, a borderless state that governs all Muslims in the world and non-Muslims within their territory, and hearkens back to the Caliphate that included parts of Asia, Europe, and Africa during the second millennium. I asked if his movement endorsed the use of physical violence as part of their strategy. “Absolutely Not!”, he replied, “We are a peaceful movement and our orientation is educating Muslims on the vision of Caliphate.”
This group criticises specific governmental policies and social norms, but attributes the root cause of problems to the underlying structure of Indonesian society. In their view, for instance, harmful policies are merely symptoms of a wider problem: the “wrong” constitution and a fundamentally flawed system of managing the nation. So, for radical groups like this one, the solution is changing the structure of rules that influence the whole governmental and social system.
Thus, although such movements never use physical violence as the strategy, we can categorise them as radical due to their ideas and visions.
How do such movements promote change? And how do people respond to peaceful revolutionary or radical movements within their society? These are topics that I hope to pursue in my PhD research.
- Susilo Wibisono
In the United States, politicians have been publicly accusing town hall protesters of being paid agitators. For some, the idea of ‘the usual suspects’ at social protests suggests wild-eyed do-gooders who are passionate about a range of causes. For others, an angry mob with no loyalty to any one cause.
Who are ‘the usual suspects’?: Identifying multi-cause protesters
To date, psychological research has largely not grappled with the question of multi-cause protesters. We know people support certain causes because of specific grievances or identities. For example, women exposed to sexism are more likely to be feminist. But it’s not well understood why people engage on multiple fronts of collective action.
Using survey responses from Australians protesting in 2003 anti-Iraq war rallies, we investigated the relationships between an individual’s activist network and their activism across time and causes.
5 reasons people engage in collective action for multiple causes
Our studies highlight five key factors that affect whether an individual would identify as an activist and take action for multiple causes.
When people succeed, or at least believe that success is possible, they feel “we can win, I can help, and we can do this together.” These beliefs transfer across to new causes they believe in.
2. Dispelling the activist myth
People can be critical of activists and some people may be fearful of getting involved in community action because of negative stereotypes. However, unfounded fears fade away after a first experience with community groups. People are ready to do more once they know what they’re signing up for.
3. New knowledge
When taking part in collective action, individuals are exposed to new social and political knowledge and become aware of privilege—something that used to be called “consciousness raising” in the old days. People in one group (e.g., against a local polluter) might teach you about a bigger picture (e.g., the environmental movement), and that will lead to more activism.
4. Growing trust
The mutual trust and respect that people build up as members of one group can transfer to the other groups and causes those activists support. It is therefore valuable for groups to be internally diverse because their message and the trust associated with it spreads farther into more communities and networks.
5. They were asked
Being directly invited by members of one group to become involved in other groups and causes is a factor increasing multi-cause activism. Being asked is one of the strongest predictors of collective action in any cause!
People won’t take action in new causes if their early experiences are negative
Of course, the flip side of the above are also true. Unrealistic expectations and perceived failure can be demoralising and lead to withdrawal. Scary or violent experiences, information that seems to conflict too much with one’s own political views, and hearing one’s own community or side of politics mocked and put down can be off-putting to new activists. Those factors can prevent people who are exposed to one group from taking on board the bigger networks of causes and actions.
In sum, early experiences in activism determine the degree to which a person identifies as an ‘activist’ and the way their social action spreads across multiple domains of collective action.
We continue to work on this question of spreading activism. I’m currently asking what leads people to disengage, up the ante, or radicalise after success or failure of collective action. Tulsi Achia is studying ally activism and Cassandra Chapman investigates how people choose which charities to support and how donors come to support multiple charitable causes. Finally, Nita Lauren asks how you can graduate people from doing easy forms of sustainable action or environmental activism to more difficult ones.
Stay tuned for our latest findings on how people work to change the world for the better.
- Winnifred Louis
Read the full article:
Louis, W. R., Amiot, C. E., Thomas, E. F. & Blackwood, L.M. (2016). The ‘Activist Identity’ and activism across domains: A multiple identities analysis. Journal of Social Issues, 72 (2), 242-263. doi: 10.1111/josi.12165
All researchers in the Social Change Lab contribute to the "Do Good" blog. Click the author's name at the bottom of any post to learn more about their research or get in touch.